GPO Box 2470 Adelaide SA 5001
Welcome to AAMI, a leading brand of car and home insurance, business insurance, CTP insurance in NSW and the ACT, travel insurance, life insurance and income protection. We deal directly with our customers and use innovative business strategies to provide high quality products and excellent customer service. Today, AAMI has more than 2.5 million policyholders and millions of incoming telephone calls annually.
Michelle Martinis GAICD
Commercially focussed senior brand and services marketing business leader, and entrepreneurial thinker, with over 15 years blue chip credentials in large, complex and rapidly evolving matrix organisations, agency and consulting businesses. Experience spans Retail Consumer and Commercial marketing strategy and operational delivery roles, primarily in financial services and telecommunications, across Brand, Segment, Product, Digital, Content and Multi-Channel Campaigns. Demonstrates a proven track record of insight-led, evidence-based proposition development and strategy, coupled with strong executional capability that has led to consistent step change in key metrics, driven brand choice to historic highs, delivered surprising brand content experiences for customers and profitable and sustainable market growth. Extensive experience in leading large cross-functional, high performing teams, working in collaboration with sales and distribution channels and external agency partners. Highly adaptable and results driven, with a strong focus on the customer and testing emerging channels and technologies to meet evolving needs. A collaborative team player and consultative leader that is able to build high engagement and superior business relationships at all levels. Tertiary qualified in marketing and communications, with post graduate studies in behavioural sciences, business strategy, leadership coaching and company directorship.
I am a passionate marketer with an eye for detail. I love breakthrough brand campaigns that deliver positive business results. I am well suited to roles involving stakeholder relationships, project mgmt and creative content delivery.