ABSA INSURANCE COMPANY LTD

7th Floor, Barclays Towers West 15 Troye Street Johannesburg, Johannesburg 2001 South Africa
Absa Bank Limited (Absa) is a wholly owned subsidiary of Barclays Africa Group Limited. Absa offers personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance. Barclays Africa Group Limited is 62.3% owned by Barclays Bank PLC and is listed on the JSE Limited. The Group is one of Africa’s major financial services providers offering personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance.

Company Staff

Philip Cohen
General Manager: Digital Marketing, Social Media and Direct Marketing
■ Establishing a track record for helping business grow and improving returns on marketing investment. ■ Growing online awareness, engagement and sales. ■ Formulating and executing digital marketing and social media strategies and plans. ■ Overseeing digital campaign development. ■ Optimising digital media placement, spend and ROI. ■ Establishing a dynamic multi-award winning team of marketers that excel at innovation and thought leadership. ■ Propelling Absa from digital marketing and social media laggard to an industry leader. Creating content and driving engagement across all African Social Media platforms. ■ Ensuring alignment within a wider multi-channel strategy. ■ Initiating joint business partnerships with key industry stakeholders to better leverage scarce resources and improve ROI. ■ Driving business change through insightful reporting.