Advocate Brokerage Corporation, Scarsdale's Pre

820 Scarsdale Ave, Scarsdale, NY 10583, USA
In 1968, Rosalyn Binday, a mother with a young family, did something nearly unheard of: she started to sell insurance. She invested time in her clients and discovered that her community had a need for a high quality service provider. Roz recalled, “Everyone needed insurance for their homes, cars, or businesses. I found we could make buying insurance a more positive experience by getting to know our clients and their families.” That became the mission of Advocate Brokerage, which specializes in providing personal and commercial insurance to affluent individuals throughout Scarsdale, Westchester County, and the surrounding tri-state area. Advocate grew to become one of the finest customer service agencies in affluent Westchester County. A FAMILY LEGACY Ronald Binday, Roz’s husband, joined the firm, followed by their son Glenn Binday and their daughter Denise Koslowsky. Together Glenn, Principal of the Commercial Lines division and Denise, Principal of the Personal Lines division continue to gain an understanding of the needs of their clients and provide each customer with advice, the highest level of service and best coverage available. As a result, Advocate Brokerage has consistently been a top performer and award winner among the specialized High Net Worth Insurance Market.

Company Staff

Denise Koslowsky
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Principal | Personal Insuranc
Denise Koslowsky has dedicated her entire life to insurance. A twenty-two year veteran at Advocate Brokerage, she represents the new generation of this forty-five year-old family-owned and-operated business. An expert in Personal Lines Sales and Marketing, Denise is highly focused on getting her clients exactly what they need. She focuses on being a top agent with world-class companies, allowing Advocate to offer an unparalleled level of service to their clients. As a Principal at Advocate Brokerage, Denise specializes in High Net Worth Insurance. Denise graduated from Barnard College with a B.A. in Art History, and began her career as an Assistant in the Rare Photography Department at Swann Galleries, and auction house in Manhattan. Her dedication to her community is self-evident. She is a proud member of the Board of Directors of United Way; on the Board of Scarsdale-Edgemont Family Counseling; and a huge supporter of The Greyston Foundation and Steve’s Camp at Horizon Farms. She is winner of the prestigious Five Star Award for excellence in client service.
Glenn Binday
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Principal | Commercial Insurance
Glenn Binday was practically born into the insurance business. Son of founders Rosalyn and Ronald Binday, Glenn entered the insurance business more than twenty-six years ago after graduating from Vassar College with a degree in Economics. Glenn is a Principal of Advocate Brokerage and director of its Commercial Lines Insurance Department. Glenn is a native and resident of Scarsdale, and graduated from Scarsdale High School. He is very active in the local community, including as the President and a firefighter with Scarsdale Volunteer Fire Co. No. 3, where he has served as a volunteer since 2002. After graduation, he began his insurance career with Aetna Inc. as a Personal Lines agent in White Plains. Glenn attended the Aetna Academy in Hartford, Conn., learning both the Personal Lines and Commercial Lines business. Upon joining Advocate Brokerage in 1989, Glenn transitioned to Commercial Lines. Serving a wide variety of businesses, his specialties include Real Estate and Hospitality, as well as Manufacturing, Distribution, Retail and Technology. Glenn has a wealth of knowledge in Commercial Insurance. Glenn also sits on Board of Directors of various charities including Steve’s Camp at Horizon Farms and the UJA Westchester Business & Professional Division.
Ronald Binday
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Co – Founder
Ronald Binday is an owner and co-founder of Advocate Brokerage and is involved in the daily operations of running the agency. Prior to Advocate Brokerage, which was founded by Rosalyn Binday, Ron’s wife, he was a top Personal and Commercial Lines agent nationwide with Allstate Insurance for twenty eight years, and received many awards for his achievements. Specializing in insurance for high-net-worth families, Ronald Binday believes that having an outstanding client-agent relationship is essential in taking care of all insurance needs. A graduate of Hofstra University with a B.S. Degree in Economics, Ron is very involved with the community and with his philanthropic interests. He sits on the Executive Committee of the Board of Directors of Steve’s Camp at Horizon Farm, for which he has been a major fundraiser. Ron has also been a strong contributor to Scarsdale Synagogue and Tremont Tem
Rosalyn Binday
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Founder | President
Rosalyn Binday is President and Founder of Advocate Brokerage, which she launched in May 1969 as a young Scarsdale mother with three little children. A graduate of the Fashion Institute of Technology in New York City, Rosalyn built a philosophy and culture of customer service that she knew insurance clients were not getting elsewhere. At Advocate Brokerage, which focuses on property & casualty insurance for personal and commercial clients, Rosalyn specializes in protecting the needs of the affluent. She analyzes and reviews personal insurance needs, and represents highly rated, financially sound top insurance companies. As an independent insurance agent and broker, Rosalyn can tailor-make a policy, offering coverage suggestions and premium comparisons, to bring together a client’s needs with the right insurer and coverage. Rosalyn is winner of the prestigious Five Star Award for excellence in client service. Active in the Scarsdale community, Rosalyn proudly supports many area charities and has been the chairperson of the Scarsdale-Edgemont United Wa