Acrisure Insurance

5664 Prairie Creek Drive SE, Caledonia, MI 49316
Acrisure is a leading national brokerage with local insurance and benefits agencies and specialties. Our headquarters is in Caledonia, MI, with offices in MI, IL, IN, AL, GA, FL, NJ, NY, PA, TX, OK, CT, MO, CA, AZ, NV, LA, AR, MD, VA, KY and MN, . Through our agencies, we offer a broad spectrum of insurance related products, consulting services, and enhanced carrier relationships to their numerous personal and commercial clients. Acrisure is one of the top 15 largest privately held insurance agencies in the nation. We built its strength on the reputation of our local agency offices in combination with the vast resources of Acrisure, to better service our clients and prospects.

Company Staff

Chris Smith
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Account Manager -
Account Manager - Insurance
David Tuit
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Chief Financial Officer
As Chief Financial Officer, Dave is responsible for directing financial strategies and oversight, leading financing activities, and evaluating opportunities and implementing plans to grow Acrisure effectively both organically and through new agency partnerships. Dave has over twenty five years of leadership experience in areas including financing and M&A transactions, operational planning and management, treasury and investor relations, and strategic planning, and has a passion for growing businesses and the teams to support them. Most recently, he led Finance and Operations for Alticor Corporate Enterprises, the strategic investment group of Amway. Previously, Dave was CFO for several mid-sized manufacturers, served as Treasurer for a $3 billion publicly-traded automotive supplier, and was Vice President and Controller for a national retail chain. He began his career with the accounting firm Ernst & Young. Dave is a Certified Public Accountant and Certified Management Accountant, and has served on the Board of Directors of Metagenics, Inc., Gurwitch Products (Laura Mercier Cosmetics & ReVive Skincare), the Grand Rapids Christian Schools, River Rock Church and Junior Achievement.
Donald Collins
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Chief Administrative Officer
Chief Administrative Officer
Gregory L. Williams
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Chief Executive Officer
Gregory L. Williams Chief Executive Officer Gregory L. Williams is an accomplished entrepreneur and business leader who has successfully founded and managed three companies throughout the course of his career. In May 2005, Greg co-founded Acrisure, LLC for the purpose of investing in independent insurance agencies throughout the United States. With a compounded annual growth rate of of over 80% since inception, Acrisure is now among the top 15 insurance agencies in America. He has led Acrisure since inception by successfully completing over 120 acquisitions while developing a culture of organic growth. Greg has been a Board Adviser to a variety of companies including one of the top five retail design firms in North America; he’s provided expansion consultation for a Hollywood production company that has produced over 60 documentary films for the A&E channel and; was lead negotiator for the sale of a technology company to a Midwest Bank. From 1981 to 1990, Greg was a Vice President for Michigan National Corporation (MNC), a $19 billion bank holding company. As a senior executive at MNC, Greg managed the Commercial Sales and Services Group, was a member of the Corporate Marketing Committee and chaired the Corporate Operations Committee.
Ricky L. Norris
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Executive Vice President
Ricky L. Norris brings over 32 years of experience in marketing, operations, fiscal planning, HR utilization, and sales management in his role as Acrisure’s co-founder and Executive Vice President. As the Executive Vice President, Ricky focuses the majority of his efforts driving organic growth and working with our new partner agencies in assimilating them to Acrisure. Prior to Acrisure, Ricky owned his own insurance practice and simultaneously acquired five businesses and grew to become the twenty-first most profitable agency within the national organization. Ricky was also a Regional Vice President for a large, successful consumer goods company overseeing a fourteen state territory worth over $100 million in sales. He earned his Business Administration degree from Michigan State University and has a seat on the board of Zero Day, a non-profit which helps Veterans find work and training for civilian job opportunities.