Arkansas Blue Cross Blue Shield Insurance
601 S Gaines St, Little Rock, AR 72201, USA
Our mission is to provide organizations, families and individuals with the best value in health care financing products, life insurance and health-related financial services. Our products and services are designed to create high customer value, confidence, peace of mind and an improved quality of life.
Director, Corporate Marketing
Director of Corporate Marketing with more than 25 years of experience. Responsible for the development and implementation of strategic communication initiatives for consumers and other audiences; oversight of marketing activity/lead generation for both the Medicare and the under-65 individual markets; development and execution of online and offline marketing strategy including consumer, group and agent/broker sales; development of the social media engagement strategy; and ongoing oversight related to the innovation and development of customer-facing software for consumers, employers and agents. Also responsible for overseeing the development, planning, execution and measurement of brand advertising, public relations and community integration. Responsible for internal and external communications strategies and tactics that support consumer needs and business objectives.