AFR Asia Pacific Limited

Laman Seri Business Park No. 7, Persiaran Sukan, Section 13 40100 Shah Alam, Selangor, Malaysia
AFR Asia Pacific Limited is a Licensed Labuan Insurance Broker. The Company is licensed and registered with the Labuan Financial Services Authority (Labuan FSA), Labuan, Malaysia under the Labuan Financial Services and Securities Act 2010. AFR Asia Pacific Limited provides financial services operating in the insurance and reinsurance arenas. The company provides reinsurance brokerage and consulting services for clients throughout the world. AFR Asia Pacific Limited has been dedicated to international growth, building on a strong foundation of domestic and international businesses, innovative product development and superb client services. We would welcome the opportunity to discuss your detailed insurance and risk management requirements.

Company Staff

Mr Adnan Ariff joins AFR as a Technical Advisor. He has 29 years of insurance experience. Mr Adnan graduated as an aeronautical engineer from U.K. He started his career with major professional reinsurers involved in underwriting and claims and eventually joined the direct broking sector of the industry. During this period he managed major oil & gas, power and infrastructure accounts. These accounts included Petronas onshore and offshore operating programmes, KLCC Twin Towers, North South Highway project, Penang Bridge. His involvement in energy included YTL Power International 1,200 CCGT IPP construction and operating programme, Malakoff Power Bhd. His last position was as General Manager of Tradewind International Insurance Brokers Sdn Bhd.
Associate Director
Calvin Loh, member of the Chartered Institute of Marketing, U.K. and a Registered Marketer since 1997 has been associated with the Malaysian Insurance Industry for more than 27 years, the last 7 years being with AFR as the Head of Business Development. As of 1st January 2015, Calvin has been re-designated as Associate Director with the principal activity of business development
Mr Ward, who is based in London acts as an advisor to AFR Asia Pacific Ltd. He has more than 37 (thirty-seven) years of experience in the insurance industry, entirely as an insurance broker. His last position was as Director with PWS International Ltd, having spent 31 years with the company until his retirement in 2006. He currently acts as a consultant to a U.K. based international broker. He has enormous experience in the far east region covering countries such as Malaysia, Singapore, Indonesia, Taiwan, Thailand, Philippines, Australasia and Eastern Europe. He was responsible for setting up PWS's representative offices in the Czech Republic and Azerbaijan. In his role as advisor, he provides technical advisory support and expertise and acts as representative for AFR in the United Kingdom.
Kanes Naidu Athinaidu started his career at Corporate Risks Management Consultants Sdn Bhd (CRMC), a company involved in insurance, investigation & security. Following that, he entered the local insurance and reinsurance industry working in the direct broking sector, an American based local insurer as senior underwriter for general liability classes and subsequently joined a reinsurance broker specializing in liability reinsurance. He continued on to become the Chief Executive Officer for Sovereign Global Limited, a Labuan based reinsurance broker. His experience extends beyond insurance into security and threat assessment & maritime security having being the Country Manager covering ASEAN Operations for Milestone Europe Ltd following his tenure in the reinsurance industry. He was also the Managing Director of Sovereign Maritime Services (M) Sdn Bhd, a Maritime and Oil & Gas Security Company having operations internationally. He was appointed as Advisor for Financial & Political Risks in AFR Asia Pacific Ltd in August 2016.
Chief Operating Officer
Mr Lim Lye-Huat holds a BSc from the London School of Economics, University of London. In 1996, he attended the Senior Management Development Programme conducted by Harvard Business School. Prior to joining AFR, he was the Insurance & Risk Manager with a Malaysian public listed conglomerate for a period of 21 years and was responsible for the setting up of the company's Group Insurance Services unit. The company had in excess of 40 subsidiary and associated companies under the Group involved in the heavy industries sector, automotive manufacturing and distribution, financial and insurance services and hospitality industry. During this period of employment, his other tasks included being the Administrative Manager for the holding company and subsequently as a Strategic Sourcing Manager for the Group. He joined AFR Asia Pacific Ltd in 2006 and is the Chief Operating Officer.
Sakinah, who holds a Bachelor of Economics degree from the University of Malaya, has 30 years of experience in the insurance and reinsurance industry. Prior to joining AFR, she was the Client Portfolio Manager at Munich Re Retakaful looking after business development. Prior to this she held several senior positions in international reinsurance broking companies and professional reinsurers. Among the companies she has worked for is Gerling Global Re - Malaysia Branch where she spent 11 years developing and underwriting treaty business. She also has treaty reinsurance broking experience having worked as General Manager at Guy Carpenter & Co (Labuan). In the later part of her career she joined ACR Retakaful SEA as Marketing Director where she developed general retakaful business.
Shaiful Arbi is a qualified Chartered Insurance Practitioner and Associate of the Chartered Insurance Institute, UK. Shaiful has over 30 years of experience in the insurance and takaful industry in various senior management positions including as an underwriter with a leading local insurance company as well as a direct broker. He has extensive experience in insurance program design and provides consultation to a wide range of sectors including oil & gas, aviation, shipping, power plant, financial institutions and manufacturing risks. He was appointed Chief Executive Officer of AFR in September 2016.